PELATIHAN MANAJEMEN KEUANGAN DAN STRATEGI PEMASARAN DI ERA “NEW NORMAL”

Penulis

  • Lailatul Amanah Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
  • Nur Handayani Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
  • Siti Rokhmi Fuadati Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
  • Susanti Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

DOI:

https://doi.org/10.24034/kreanova.v2i2.4985

Kata Kunci:

manajemen keuangan, pemasaran online, pandemi Covid-19

Abstrak

SMEs have potential that can still be developed, both in terms of productivity and competitiveness. In the process, there are several SMEs that can develop and then become successful, but not a few who experience failure and even do not operate. The success of SMEs is influenced by many factors including the ability in financial management, marketing, technology and capital. One of the strategies in marketing products in this pandemic era is through social media. This strategy will make it easier for SMEs to market their products appropriately in order to maintain the continuity of their current and future businesses. The Covid-19 pandemic that occurred in Indonesia had an impact on the economic sector causing consumers to decline, which resulted in a decline in sales transactions. This has a huge impact on SMEs. Therefore, SMEs must be able to manage their finances and look for marketing strategies that are appropriate to the existing situation and conditions. Good SME financial management will help SMEs in managing their finances so that operational activities can run smoothly. With the ability to manage finances and conduct online marketing, it is hoped that SME players can survive the COVID-19 pandemic.

Referensi

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Widhiasturi, R., Kardiyem. dan Farliana, N. 2019. Model Akuntansi Sederhana Bagi UMKM Makanan Kota Semarang. Jurnal Pengabdian dan Pemberdayaan Masyarakat. 3(1) .

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2022-05-30

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