Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) https://ejournal.stiesia.ac.id/kreanova <p>Jurnal KREANOVA merupakan jurnal pengabdian kepada masyarakat yang memiliki tujuan untuk memfasilitasi para ilmuwan, pelaksana pengabdian kepada masyarakat dan praktisi bisnis dalam mempublikasikan kegiatan pengabdian kepada masyarakat yang meliputi bidang ekonomi, manajemen dan bisnis,, akuntansi, komunikasi dan informasi, ekonomi pembangunan serta ilmu sosial dan budaya. Jurnal KREANOVA diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya sebanyak tiga kali setahun yaitu pada bulan Januari, Mei,dan September.</p> <p><a href="https://issn.lipi.go.id/terbit/detail/20210419450845000">e-ISSN 2798-527X</a></p> id-ID kreanova@stiesia.ac.id (Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)) kreanova@stiesia.ac.id (Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)) Mon, 30 May 2022 00:00:00 +0700 OJS http://blogs.law.harvard.edu/tech/rss 60 PELATIHAN MANAJEMEN KEUANGAN DAN STRATEGI PEMASARAN DI ERA “NEW NORMAL” https://ejournal.stiesia.ac.id/kreanova/article/view/4985 <p>SMEs have potential that can still be developed, both in terms of productivity and competitiveness. In the process, there are several SMEs that can develop and then become successful, but not a few who experience failure and even do not operate. The success of SMEs is influenced by many factors including the ability in financial management, marketing, technology and capital. One of the strategies in marketing products in this pandemic era is through social media. This strategy will make it easier for SMEs to market their products appropriately in order to maintain the continuity of their current and future businesses. The Covid-19 pandemic that occurred in Indonesia had an impact on the economic sector causing consumers to decline, which resulted in a decline in sales transactions. This has a huge impact on SMEs. Therefore, SMEs must be able to manage their finances and look for marketing strategies that are appropriate to the existing situation and conditions. Good SME financial management will help SMEs in managing their finances so that operational activities can run smoothly. With the ability to manage finances and conduct online marketing, it is hoped that SME players can survive the COVID-19 pandemic.</p> Lailatul Amanah, Nur Handayani, Siti Rokhmi Fuadati, Susanti Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/4985 Mon, 30 May 2022 00:00:00 +0700 PENENTUAN HPP LELE PADA PETANI LELE DI KECAMATAN GEGER KABUPATEN MADIUN https://ejournal.stiesia.ac.id/kreanova/article/view/5217 <p>Cost accounting is a quantitative method that accumulates, classifies, summarizes and interprets information for the following three major purposes: Operational planning and control, Special decisions, and Product decisions. Cost accounting is needed by business people to smooth business. Catfish farmer is one of the business people who need cost accounting. Cost accounting can be used for determining selling prices. Based on the need for cost accounting to determining selling price, this service is carried out. This service aims to help small and medium enterprises (SMEs) of catfish farmers in determining the cost of producing catfish per kilogram. The classic problems faced by the catfish farmers is related to defining selling price. Hence, partners find difficulties in calculating the profit from their activities. The method of community service implementation used is observation, interviews and document collection needed to calculate the production costs. The results of the community service shows the production cost of catfish was Rp. 16,998 per kilogram. Knowing the cost ofcatfish production will make it easier for catfish farmers to set the selling price of catfish in the market.</p> David Efendi, Emeralda Ayu Kusuma, Djawoto Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/5217 Mon, 30 May 2022 00:00:00 +0700 PENINGKATAN PEMAHAMAN MASYARAKAT TENTANG PERAN AKTIVITAS FISIK PADA ANAK DI BOYOLALI https://ejournal.stiesia.ac.id/kreanova/article/view/5276 <p><em>The purpose of this community service is to provide information in an effort to increase public understanding of the role of physical activity for the growth and development of children in Boyolali. The method carried out in this community service provides counseling the role of physical activity for children in Boyolali. In the first stage, interviews were conducted to obtain data on physical activity in children, next the problem was obtained, understanding of cadres, limited facilities and infrastructure for detection of growth and development, surrounding trust in alternative services and lack of cooperation between the patient's family and health facilities so that in this condition a strategy is needed to increase public understanding related to growth and development and the role of physical activity for children in Boyolali that a comprehensive and optimal understanding of society is achieved. The intervention carried out in this activity is to use a SWOT analysis, the results of conducting counseling to increase public understanding of growth and development and the role of physical activities for growth and development in the area around the clinic of Intan Physiotherapy Anak, Boyolali.</em></p> Agus Setiyawan , Indasah , Intan Herlinawati, Ellysa Okky Gusma, Shella Dhika Rahmawati Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/5276 Mon, 30 May 2022 00:00:00 +0700 PENINGKATAN PRODUKTIVITAS, E-COMMERCE DAN MANAJEMEN USAHA UKM PAWON ANDI DI KOTA SURABAYA https://ejournal.stiesia.ac.id/kreanova/article/view/5272 <p><em>The purpose of Community Service Activities is training and mentoring to increase productivity, e-commerce and business management at Pawon Andi SMEs in Surabaya. The method used is in the form of training and mentoring to increase productivity and use of e-commerce in Pawon Andi SMEs, and assistance in the form of consulting on business management, and accounting for problems faced 1) Aspects of production in the process of developing dough still use room temperature without tools 2) Aspects of marketing still relying on orders and filling nearby stalls on consignment 3) Business Management/Financial/Accounting aspects because they still use household management patterns and are conventional. Results obtained by UKM Pawon Andi 1. Provided proofer tools and training on the use of tools/machines with the learning by doing method and increased productivity. as well as re-photographing products for social media &amp; marketplace 3. UKM Pawon Andi is able to use bookkeeping applications. Community service activities that are implemented through mentoring and training can benefit Pawon Andi SMEs. Furthermore, suggesting the need for continuity of activities and evaluation after this community service activity is carried out. So that Pawon Andi SMEs can be more competitive and can develop and contribute to creating job opportunities, as well as growing new entrepreneurs.</em></p> Nekky Rahmiyati, Sri Andayani, Endang Indartuti Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/5272 Mon, 30 May 2022 00:00:00 +0700 MEMANFAATKAN TANAMAN UNTUK KEGIATAN ECOPRINT https://ejournal.stiesia.ac.id/kreanova/article/view/5237 <p>The thematic village of Polowijen which is managed by the residents, there are SMEs that sell the handicrafts of the residents. These SME members need training for economic recovery, so they can improve their standard of living. First, make observations, before training, then make an MOU and discuss when it will be carried out and what form of training is needed. The training is carried out using zoom media, because there is still a covid-19 pandemic. The training was carried out for three times, namely practicing how to make ecoprit on fabric media with the Pounding system and using natural materials derived from nature. The training is carried out starting from the beginning until the materials are ready to be processed into finished materials that are ready to be processed into bags and other materials to 30 participant. Mentoring was carried out for 2 times after the training until SME members were able to make ecoprints independently without an instructor, so this training provided benefits and a standard of living for SME members in the thematic village of Polowijen, Polowijen village, so that economic resilience in this village could be maintained.</p> Pramita Studiviany Soemadijo, Tri Andjarwati, Titiek Rachmawati Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/5237 Mon, 30 May 2022 00:00:00 +0700 PEMANFAATAN DIGITAL MARKETING BAGI PENGEMBANGAN USAHA MAKANAN DAN MINUMAN https://ejournal.stiesia.ac.id/kreanova/article/view/5220 <p><em>Micro, Small and Medium Enterprises have limitations in running their business in terms of awareness in the market, limited scope of sales area, and facing competition from local and other regions. This is a challenge for developing micro, small and medium scale enterprises. This community service activity is held on a service-learning basis in the form of business assistance in the food and beverage sector. The mentoring stage itself starts from the debriefing stage to monitoring. The purpose of this activity is to find out the obstacles and challenges faced by MSMEs and develop digital marketing that can support their business. Digital marketing is applied specifically in making social media suitable for MSMEs. Digital marketing is expected to expand market reach. The results of this activity show that the use of digital technology can change the way MSMEs connect with their consumers. he use of social media helps promote products to a wider audience, as well as helps wider product recognition. The characteristics and development needs of MSMEs also cause differences in the need to apply different digital marketing methods.</em></p> Ratih Indriyani, Sesilya Kempa Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/5220 Mon, 25 Jul 2022 00:00:00 +0700 SOSIALISASI BERITA HOAKS KEPADA KELOMPOK UMKM KELURAHAN NAMPES BATURETNO KABUPATEN MALANG https://ejournal.stiesia.ac.id/kreanova/article/view/5306 <p><em>This activity aims to provide an understanding to increase knowledge, insight, especially the women of small business groups in the Nampes Baturetn village, Malang district, to be wiser in receiving and providing information in using sosial media, especially those related to the spread of hoax news. Participants in the sosialization activities will be given counseling by providing material related to the scope and impact of spreading hoaxes, how to overcome the spread of hoax news and enforce applicable laws, especially those related to abuse of the spread of sosial media use. In order to be able to explore the material that has been delivered, participants are distributed materials and modules and given time to ask questions so that the results are more leverage in analyzing the news of hoaxes that are often found in sosial media which are often used in WhatsApp, Instagram, Facebook applications. This sosialization activity has had a great influence on the knowledge and insight of the mothers of small business groups regarding the spread of hoax news in sosial media and sanctions for violations that have been regulated in Law No. 19 of 2016 regarding amendments to Law no. 11 of 2008 concerning Information and Electronic Transactions. So that the results of this community service provide new insights and knowledge to mothers of small and medium business groups in receiving information circulating on sosial media.</em></p> Rismawati Hak Cipta (c) 2022 KREANOVA (Jurnal Kreativitas dan Inovasi) https://ejournal.stiesia.ac.id/kreanova/article/view/5306 Mon, 30 May 2022 00:00:00 +0700