RANTAI NILAI PERDAGANGAN PRODUK ORGANIK DAN DETERMINAN KEPUTUSAN KONSUMEN UNTUK MEMBELI

Authors

  • Yanuarita Hendrani Fakultas Ekonomi Universitas Katolik Parahyangan
  • Sandra Sunanto Fakultas Ekonomi Universitas Katolik Parahyangan
  • PC Suroso Fakultas Ekonomi Universitas Katolik Parahyangan
  • Anna Farina Poerbonegoro Fakultas Ekonomi Universitas Katolik Parahyangan

DOI:

https://doi.org/10.24034/j25485024.y2015.v19.i4.77

Keywords:

value chain, organic, ordered logit model, added value

Abstract

The shift in consumption patterns from non-organic to organic products has hit many developed countries in the last two decades. This is supported by the increase in people's income, urbanization, awareness of environmental and health issues and changes in the demographic structure. For a developing country like Indonesia, shifting eating pattern such as that experienced by the developed countries actually has occurred especially among the middle to upper- income level. This study aims to analyze the value chain of production and distribution of organic products and their determinants of purchase. The results show that the distribution channels of organic products vary. Some farmers sell their products directly to consumers or supermarket, while others use agents to collect the products and sell them to the consumers, supermarkets or to other agents. The highest added value creation occurs in the upstream. From the ordered logit model applied, it can be concluded that there is a positive effect of income on the probability of buying organic products more frequently but there is no significant effect of education. The probability to buy organic products more frequently is also higher for younger ages, but the reason to consume related with the environment and a high price do not affect the probability to buy organic products.

References

Arsil, P., E. Li, J. Bruwer dan G. Lyons. 2014. Exploring Consumer Motivations toward Buying Local Fresh Food Pro- ducts. British Food Journal 116(10): 1533-1549.

Dimitri, C. dan C. Greene. 2002. Recent growth Patterns in the US Organic Food Market. USDA Agriculture Information Bulletin no. 777. www.ers.usda.gov/ publications/aib-agricultural-informati on-bulletin/aib777.aspx. Diakses 20 Desember 2014.

Dimitri, C. dan L. Oberholzer. 2009. Marketing US Organic Food: Recent Trends from Farm to Consumer. USDA Eco- nomic Information Bulettin no. 58. www.ers.usda.gov/media/185268/eib58_reportsummary_1_.pdf. Diakses 22 Februari 2015.

Dimitri, C. dan R. L. Dettmann. 2012. Organic Food Consumers: What Do We Really Know about Them? British Food Journal 114(8): 1157-1183.

Diclemente, D. F. dan D. A. Hantula. 2003. Applied Behavioral Economics and Consumer Choice. Journal of Economic Psychology 24: 589-602.

Donovan, J., S. Franzel, M. Cunha, A. Gyau dan D. Mithover. 2015. Guides for Value Chain Development: a Comparative Review. Agribusiness in Developing and Emerging Economies 51: 2-23.

FiBL and IFOAM. 2015. The world of Organic Agriculture: Statistics and Emerging Trends 2015. http://www. organic-world.net/yearbook/yearbook 2015/pdf.html Diakses: 10 Maret 2016.

Gloy, B. 2005. A Guide to Understanding the Value Chain. Department of Applied Economics and Management, Cornel University.www.cias.wisc.edu/wp-content/.../06/GuideToUnderstandingTheValueChain-1. Diakses 20 Desember 2014.

Green, W. H. 2008. Econometric Analysis. Pearson International Edition, Singapore.

Griskevicius, V., J. M. Tybur dan B. Van den Bergh. 2010. Going Green to Be Seen: Status, Reputation and Conspicuous Conservation. Journal of Personality and Social Psychology 98(3): 392-404.

Habib, S. A. 2011. A Guidance Framework for Developing Pro-Poor Value Chain. Internationa lJournal of Economic Perspec- tives 5(4): 363-376.

Herr, M., L. dan T. J.Muzira. 2009. Value Chain Development for Decent Work. ILO Publication. www.ilo.org/wcmsp5 /groups/public/---ed_emp/---.../ wcms_115490. Diakses 22 Februari 2015.

Iowa State University digital repository. 2003. Fundamentals of Organic Agri- culture. lib.dr.iastate.edu/cgi/viewcontent. cgi?article=1049&context=extension_pubs.Diakses 10 Maret 2016.

Jung, H. J., H. J. Kim dan K .W. Oh. 2016. Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value-Belief-Atti- tude Logic. J. Bus Ethics 135: 483-502.

Kahl, J., A. Zalecka, A. Ploeger, S. Bugel dan M. Huber. 2012. Functional Food and Organic Food are Competing rather than Supporting Concepts in Europe. Agriculture 2: 316-324.

Khan, M.R.T., S. Chamhuri dan H.S. Farah. 2015. Green Food Consumption in Malaysia: a Review of Consumers’ Buying Motives. International Food Research Journal 22(1): 131-138.

Leenes, G. P. W. , S.Nonhebel, dan M. S.Krol. 2010. “Food Consumption Pattern and Economic Growth. Increasing Affluence and the Use of Natural Resources.” Appetite, 1066, www.elsevier.com/locate/ appet. Diakses 20 Maret 2016.

Lopez, F. L. dan M. R. Garate. 2007. The Demand for Sport: Sport Consumption and Participation Models. Journal of Sport Management 21: 103-122.

Min, H. 2013. Ordered Logit Regression Modelling of the Self-Rated Health in Hawai’i with Comparison to the OLS Models. Journal of Modern Applied Statistical Methods 12(2): 371-380.

Monirul, H. M. 2014. Climate Change Induced Marginality: Households’ Vulnerability in the Meal Consumption Frequencies. American Journal of Environ mental Protection 3(3): 103-112.

Moslehpour, M., P. Van Kien dan I. Danyfisla. 2014. Differences of Customer Purchase Behavior towards Organic Rice in Indonesia and Taiwan. International Journal of Quality and Service Sciences 6(4):348-368.

Oquist, K. A., J. S. Strock dan D. J. Mulla. 2007. Influence of Alternative and Conventional Farming Practices on Surface Drainage and Water Quality. Journal of Environmental Quality 36(4): 1194-1204.

Park, S., K. Jang, S. H. Park, D. K. Kim dan K.S. Chon. 2012. Analysis of Injury Severity in Trafic Crashes: a Casestudy of Korean Expressways. KSCE Journal of Civil Engineering 12(7): 1280-1288.

Porter, M. E. 1985. Competitive Advantage: Creating and Sustaining Ssuperior Performance. Simon and Schuster, New York.

Rauh, A. 2010. Empirical Analysis of Linder hypothesis: the Case of Germany’s Trade within Europe. American Econo- mist 55(2): 136-141.

Regmi, A. 2001. Changing Structure of Global Food Consumption and Trade. Economic Division, Economic Research Service, USDA report, WRS-01-1

Regmi, A., N.Ballenger dan J. Putnam. 2004. Globalization and Income Growth Promote Mediterranean Diet. Public Health Nutrition 7(7): 977-983.

Ricketts, K. D., G. Calum, dan C. D. Gomes. 2013. Value Chain Approach to Development. Journal of Agribusiness amd Emerging Economies 4(1): 2-22.

Scialabba, N. E. 2013. Organic Agriculture’s Contribution to Sustainability. Plant Management Network. www.fao.org/3/a-aq537e. Diakses 22 Februari 2015.

Stern, P. C, T. Dietz, T. Abel, G. A. Guagnano dan L. Kalof. 1999. A Value-Belief-Norm Theory of Support for Social Movements: the Case of Environmentalism. Human Ecology Review 6(2): 81-97.

Stockdale, E. A. dan C. A. Watson. 2009. Biological Indicators of Soil Quality in Organic Farming Systems. Renewable Agriculture and Food Systems 24(4): 308-318.

Weber, M. dan P. Labaste. 2007. Using Value Chain Approaches in Agribusiness and Agriculture in Sub-Saharan Africa. The World Bank publication. www.techno serve.org/files/downloads/vcguidenov12-2007. Diakses 22 Februari 2015.

Weber, M. dan P.Labaste. 2010. Building Competitiveness in Africa’s Agriculture: a Guide to Value Chain Concepts and Application. International Bank for Reconstruction Publication. https://open knowledge.worldbank.org/handle/10986/2401. Diakses 22 Februari 2015

Wiswall, R. 2009. The Organic Farmer’s Business Handbook. Chelsea Green Publishing, White River Junction, USA.

Zaviona, R. Dan W. McKelvey. 975. A statistical Mmodel for the Analysis of Ordinal Level Dependent Variables. Journal of Mathematical Sociology 4(1): 103-12

Published

2018-09-05

Issue

Section

Artikel