KEUNGGULAN BERSAING BERKELANJUTAN DALAM PENGEMBANGAN MODEL TEORITIK KINERJA BISNIS INDUSTRI BERAS INDONESIA DI JAWA TIMUR
DOI:
https://doi.org/10.24034/j25485024.y2023.v7.i2.5414Keywords:
keunggulan bersaing berkelanjutan, kinerja bisnis, modal intelektual, inovasiAbstract
Seiring perkembangan jaman dan tingkat persaingan usaha yang semakin ketat, memacu perusahaan dan para pelaku bisnis untuk dapat meningkatkan keunggulan bersaingnya agar bisa bertahan dan memenangkan persaingan usaha. Usaha kecil tidak cukup hanya memiliki keungggulan komparatif, namun yang lebih penting adalah memiliki keungggulan bersaing yang berkelanjutan. Penelitian ini dilakukan untuk menganalisis dan menguji pengaruh inovasi dan modal intelektual terhadap keunggulan bersaing berkelanjutan, serta dampaknya terhadap kinerja bisnis. Penelitian ini juga dilakukan untuk mengembangkan model teoritik kinerja bisnis melalui keunggulan bersaing berkelanjutan, serta anteseden inovasi dan modal intelektual. Enam hipotesis dikembangkan dan diuji dalam kerangka sampel 145 industri beras Indonesia di Jawa Timur. Alat analisis yang digunakan adalah pemodelan persamaan struktural dengan perangkat lunak LISREL 8.8. Hasil penelitian ini memperkuat teori dasar sumber daya dan pengetahuan, bahwa inovasi dan modal intelektual sebagai anteseden strategis. Hal tersebut terbukti efektif di dalam menciptakan keunggulan bersaing berkelanjutan dan berimplikasi pada meningkatnya kinerja bisnis, serta inovasi dan modal intelektual berperan penting dan merupakan kunci sukses untuk bertahan dan berkembang di dalam menciptakan keunggulan bersaing berkelanjutan. Temuan penelitian ini menunjukkan kontribusi penting keunggulan bersaing berkelanjutan yang dibuktikan mampu memediasi inovasi dan modal intelektual dalam meningkatkan kinerja bisnis perusahaan.
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