BUDAYA MINANGKABAU DAN IMPLEMENTASI PADA MANAJEMEN RUMAH MAKAN PADANG DI YOGYAKARTA

Henny Welsa

Sari

Result of this study proved  Ranidar finding (2004) which mentioned that the existence of  Padang Restaurants is supported by the power of the norms which is from social and culture of Minang based on Islamic teaching (custom is based on Islam, Islam is based on Holy Quran).  This finding also supports the theory of Minang culture.  This theory is the concept of life which was prepared Minang’s anchestor for their generation  who has purpose to reach a happy and prosperous life in this world and here after. (Idrus, 1998).  The business competence has a big role in creating the business perfomance. (Hill and Jones, 1998, Muljadi, 1999) (Kotler 1997).  Enterpreneurship depends on the ability of individual to run the business.  Meredith et. al., (2000) stated that a person is called enterpreneur if he has an ability to see and find the opportunity and he believes in his own ability to plan, take a risk, inovate, and do some actions to get the goal.

Kata Kunci

Minangkabau culture; entrepreneurship; business competence and business performance

Teks Lengkap:

PDF

Refbacks

  • Saat ini tidak ada refbacks.