DETERMINANTS OF GREEN MARKETING QUALITY PRACTICES AMONG SMALL MEDIUM ENTERPRISES (SMEs)
DOI:
https://doi.org/10.24034/j25485024.y2017.v1.i2.2016Keywords:
Green marketing, environmental quality, ecological products, Small businessesAbstract
The phenomenon of green marketing practices is growing in popularity. People are becoming more sensitive towards environmental issue which is a favorable social consciousness. Considering substantial numbers of small and medium enterprises (SMEs) operating in Indonesia, there is a need for assessing the environmental impacts of their operations. The study aims at determining the antecedents of green marketing quality practices among SMEs. The sample of study was export-oriented SMEs located in Banyumas Regency Central Java Indonesia. One hundred and twenty-five companies were selected as the respondents of the study. Data were gathered using questionnaire containing items measured using Likert scale. Data were analyzed using multiple linear regressions, and the finding showed that all independent variables except environmental consciousness have significant influence on green marketing quality practice by SMEs. The most influential factor on marketing quality of SMEs was social impressions. The implication of the study is that every SME should always put their best effort in preventing environmental damaged resulting from companies’ operation. Location in where sample was selected was conveniently determined (convenient sampling). Including other provinces as research locations might improve the representativeness of the data, and might ultimately give different result on this area of study.References
Akenji, L. 2014. Consumer scape goatism and limits to green consumerism. Journal of Cleaner Production 63: 13-23.
Alhadid, A. Y. and A. H. Abu-Rumman. 2014. The Impact of Green Innovation on Organizational Performance, Environmental Management Behavior as a Moderate Variable: An Analytical Study on Nuqul Group in Jordan. International Journal of Business and Management 9(7): 51-58.
Amit, R. and C. Zott. 2001. Value Creation in E-business. Strategic Management Journal 22(6–7): 493–520.
Attfield, R. 2014. Environmental Ethics: An Overview for the Twenty-First Century. John Wiley and Sons. Hoboken, NJ.
Ar, I. M. 2012. The Impact of Green Product Innovation on Firm Performance and Competitive Capability: the Moderating Role of Managerial Environmental Concern. Procedia - Social and Behavioral Sciences 62: 854–864.
Bandura, A. 1986. Social Foundations of Thought and Action: A Social Cognitive Theory. Prentice Hall, Englewood Cliffs, NJ.
Bansal, G. 2011. E-book Usage: Role of Environmental Consciousness, Personality and Past Usage. Journal of Computer Information System 52(2): 93–104.
Bouncken, R. B., B. D. Plüschke, R. Pesch, and S. Kraus. 2014. Entrepreneurial Orientation in Vertical Alliances: Joint Product Innovation and Learning from Allies. Review of Managerial Science 11: 16–29.
Bradley, N. 2007. The green marketing mix. Retrieved on Apr 2015 from: http:// www.wmin.ac.uk/marketingresearch/marketing/greenmix.htm. Diakses tanggal 20 Desember 2016.
Chahal, H., R. Dangwal, and S. Raina. 2014. Conceptualisation, Development and Validation of Green Marketing Orientation (GMO) of SMEs in India a Case of Electric Sector. Journal of Global Responsibility 5(2): 312-337.
Chan, R. Y. and L. B. Lau. 2002. Explaining Green Purchasing Behavior: a Cross-Cultural Study on American and Chinese Consumers. Journal of International Consumer Marketing 14(2-3): 9–40.
Charter, M. and M. J. Polonsky. 1999. Green Marketing: A Global Perspective on Green Marketing Practices. Greenleaf Publications. Sheffield. England.
Chen, S. Y. and C. H. Chang. 2012. Enhance Green Purchase Intentions. Management Decision 50(3): 502-520.
Chen, I. J. and A. Paulraj. 2004. Towards a Theory of Supply Chain Management: the Constructs and Measurements. Journal of Operations Management 22(2): 119–150.
Chwen, S., R. Y. HsiuJu, dan C. Bongsug. 2006. Determinants of Supplier-retailer Collaboration: Evidence from an International Study. International Journal of Operations & Production Management 26(1): 24–49.
Cronin, J. J., S. S. Jr. Jeffery, M. R. Gleim, E. Ramirez, and J. D. Martinez. 2011. Green Marketing Strategies: an Examination of Stakeholders and the Opportunities They Present. Journal of the Academy of Marketing Science 39(1): 158-178.
Destri, A. M. L. and G. B. Dagnino. 2005. The Development of the Resource-based Firm between Value Appropriation and Value Creation. Advances in Strategic Management 22: 213–248.
Doran, J. and G. Ryan. 2012. Regulation and Firm Perception, Eco-innovation and Firm Performance. European Journal of Innovation Management 15(4): 421–441.
Ferkany, M. and K. P. Whyte. 2012. The Importance of Participatory Virtues in the Future of Environmental Education. Journal of Agricultural Environmental Ethics 25(3): 419–434.
Glavič, P. and R. Lukman. 2007. Review of Sustainability Terms and Their Definitions. Journal of Cleaner Production 15 (18): 1875–1885.
Gujarati, D.M. and D.C. Porter. 2009. Basic Econometrics. McGrawHill. Singapore.
Guoyou, Q., Z. Saixing, T. Chiming, Y. Haitao, and Z. Hailiang. 2013. Stakeholders Influences on Corporate Green Innovation Strategy: Case Study of Manufacturing Firms in China. Journal of Corporate Social Responsibility & Environmental Management 20: 1–14.
Hampel, B. and R. Holdsworth. 1996. Environmental Consciousness A Study in Six Victorian Secondary Schools. Youth Research Centre University of Merlbourne. Merlbourne.
Hair, J. F., W. C. Black, B. J. Babin, and R. E. Anderson. 2010. Multivariate Data Analysis. Seventh Edition. Prentice Hall. Upper Saddle River, New Jersey.
Han, H., L. T. J. Hsu, and C. Sheu. 2010. Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities. Tourism Management 31(3): 325–334.
Harvey, O. J. 1986. Beliefs Systems and Attitudes Toward Death Penalty and Other Punishments. Journal of Psychology 54(4): 143–157.
Hinds, J. and P. Sparks. 2008. Engaging with the Natural Environment: the Role of Affective Connection and Identity. Journal of Environmental Psychology 28(2): 109–120.
Hines, J. M., H R. Hungerford, and A. N. Tomera. 1986. Analysis and Synthesis of Research on Responsible Environmental Behaviour: A Meta-Analysis. Journal of Environmental Education 18(2): 1-8.
Hopwood, B., M. Mellor, and G. O'Brien. 2005. Sustainable Development: Mapping Different Approaches. Sustainable Development 13(1): 38–52.
Kaiser, F. G., G. Doka, P. Hofstetter, and M.A. Ranney. 2003. Ecological Behavior and Its Environmental Consequences: a Life Cycle Assessment of a Self-report Measure. Journal Environmental Psychology 23(1): 11–20.
Kalafatis, S.P., M. Pollard, R. East, and M. H. Tsogas. 1999. Green Marketing and Ajzen's Theory of Planned Behaviour: a Cross-market Examination. Journal of Consumer Marketing 16(5): 441–460.
Kim, Y. and H. Han. 2010. Intention to Pay Conventional-hotel Prices at a Green Hotel–amodification of the Theory of Planned Behavior. Journal of Sustainable Tourism 18(8): 997–1014.
King, D.R., J.G. Covin, and W.H. Hegarty. 2003. Complementary Resources and the Exploitation of Technological Innovations. Journal of Management 29(4): 589–606.
Kollmuss, A. and J. Agyeman. 2002. Mind the Gap: Why Do People Act Environmentally and What are the Barriers to Pro-environmental Behavior?. Environmental Education Resources 8(3): 239–260.
Kogut, B. 1988. Joint Ventures: Theoretical and Empirical Perspectives. Strategic Management Journal 9(4): 319–332.
Kotler, P. 1997. Marketing Management. PT Indeks, Jakarta.
Lavie, D. 2009. Capturing Value from Alliance Portfolios. Organizational Dynamics 38(1): 26–36.
Lee, K. 2008. Opportunities for Green Marketing: Young Consumers. Marketing Intelligence and Planning 26(6): 537-586.
Maniatis, P. 2015. Investigating Factors Influencing Consumer Decision-making while Choosing Green Products. Journal of Cleaner Production 1: 1-14.
Mohd Sukia, N., N. Mohd Sukib, and N. S. Azmana. 2016. Impacts of Corporate Social Responsibility on the Links between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance 37: 262 – 268.
Nadhaf, Y. B. R. and S. M. Nadhaf. 2014. Green Marketing: Challenges and Strategies for Indian Companies in 21st Century. International Journal of Research in Business Management 2(5): 91-104.
Nash, R. F. 1989. The Rights of Nature—A History of Environmental Ethics. The University of Wisconsin Press. Madison.
Palevich, R. 2012. The Lean Sustainable Supply Chain: How to Create a Green Infrastructure with Lean Technologies. Pearson Education. London.
Park, N.K., J. M. Mezias, and J. Song. 2004. A Resource-based View of Strategic Alliances and Firm Value in the Electronic Market Place. Journal of Management 30(1): 7–27.
Peattie, K. and A. Crane. 2005. Green Marketing: Legend, Myth, Farce or Prophesy?. Quality Research: An International Journal 8(4): 357-370.
Pouta, E., M. Rekola, J. Kuuluvainen, C.Z. Li, and O. Tahvonen. 2002. Willingness to Pay in Different Policy-planning Methods: Insights into Respondents' Decision-making Processes. Ecological Economics 40(2): 295–311.
Prakash, A. 2002. Green Marketing, Public Policy and Managerial Strategies. Business Strategy and the Environment 11: 285-297.
Rannikko, P. 1996. Local Environmental Conflicts and the Change in Environmental Consciousness. Acta Sociology 39(1): 57–72.
Rex, E. and H. Baumann. 2007. Beyond Ecolabels: What Green Marketing Can Learn from Conventional Marketing?. Journal of Cleaner Production 15(6): 567–576.
Riccio, V. A. 2001. OHSAS 18001: Occupational Health and Safety Management Systems Standard in Commodity Science in Global Quality Perspective. Products-Technology, Quality and Environment. Maribor, Slovenia.
Steg, L. and C. Vlek. 2009. Encouraging Pro-Environmental Behaviour: an Integrative Review And Research Agenda. Journal of Environmental Psychology 29(3): 309–317.
Sugiyono. 2006. Metode Penelitian Kuantitatif, Kualitatif, dan R and D. Alfabeta. Bandung.
Swanton, C. 2010. Heideggerian Environmental Virtue Ethics. Journal of Agricultural Environmental Ethics 23(1-2): 145–166.
Tiwari, J. 2014. Green Marketing in India: An Overview. IOSR Journal of Business and Management 1: 33-40.
Utterback, J. M. and W. J. Abernatly. 1975. A Dynamic Model Process and Product Innovation. Omega 3(6): 639–656.
Vaccaro, V. L. 2009. B2B Green Marketing and Innovation Theory for Competitive Advantage. Journal of Systems and Information 11(4): 315–330.
Yang, D., Y. Lua, W. Zhu, and C. Su, 2015. Going Green: How Different Advertising Appeals Impact Green Consumption Behavior. Journal of Business Research 68(12): 2663-2675.
