MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT
DOI:
https://doi.org/10.24034/j25485024.y2010.v14.i4.179Keywords:
Service Marketing Mix Program, Firms PerformanceAbstract
Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result better. This research aims: To analyze of marketing performance of building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the strategic marketing management approach. The characters of this research is descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 of Building Planner Consultants. Results of this research indicate that about the marketing planning activities more of firm (about 90%) never do it, only 15.0% they doing the segmentation and 71.42% sometimes they doReferences
Aguirre, J.L., Brena, R. and Cantu-Ortiz, F. (2001). ‘‘Multiagent-based knowledge networks’’, Expert Systems with Applications: an International Journal, Vol. 20 No. 1, pp. 65-75.
Alvarado, M., Sheremetov, L., Banares, R. and Cantu, F.J. (2007). ‘‘Current challenges and trends in intelligent computing and knowledge management in industry’’, Journal of Knowledge and Information Systems, Vol. 12 No. 1, pp. 117-27.
Atantya H., Mulyanto. 2000. Prediksi Target dan Potensi Pasar Jasa Konsultan Tahun 2000, Manajemen Usahawan Indonesia No. 01 TH.XXIX , Januari 2000, LM- FEUI., Jakarta.
Badan Pusat Statistik. 2000. Produk Domestik Bruto Nasional, Statistik Ekonomi Kwartalan , BPS., Jakarta.
Badan Pusat Statistik. 2002. Survai Sosial Ekonomi Nasional (SUSENAS) tahun 2002, Badan Pusat Statistik, Jakarta.
Burstein, F. and Linger, H. 2003. “Supporting post-Fordist work practices: A knowledge management framework for dynamic intelligent,” Information Technology & People, ISSN 0959-3845, 16(3): 289-305.
Garengo, P., Biazzo, S., Simonetti, A., & Bernardi, G. 2005. Benchmarking on Managerial Practices: a tool for SMEs. The TQM Magazine, 17(5), 440-455.
Kotler Philip and Keller Kevin Lane. 2006. Marketing Management 12e Edition.New Jersey:Pearson Prentice Hall
Li, G., Yan, H., Wang, S., & Xia, Y. 2005. Comparative analysis on value of information sharing in supply chains. Supply Chain Management: An international Journal, 10(1), 34-46.
Martins-Rodriguez, B. and Viedma-Martı´, J.M. 2006. ‘‘The region’s intellectual capital benchmarking system: enabling economic growth through evaluation’’, Journal of Knowledge Management, Vol. 10 No. 5, pp. 41-54.
Matthiessen, C.W., Schwarz, A.W. and Find, S. 2006. ‘‘World cities of knowledge: research strength, networks and nodality’’. Journal of Knowledge Management, Vol. 10 No. 5, pp. 14-25.
Muchayat. 2002. Konsultan Nasional Tantangan dan Prospek, PT. Mardimulyo, Jakarta.
Panitia Munas INKINDO. 2002. Laporan Pertanggungjawaban DPN-INKINDO masa Bakti 1998 – 2002, Munas INKINDO 2002, Bandung.
Raza, A., Kausar, A.R. and Paul, D. 2006. ‘‘Culture, cognition and knowledge-based development’’. Journal of Knowledge Management, Vol. 10 No. 5, pp. 137-45.
Sarvary, Miklos. 1999. Knowledge Management and Competition in Consulting Industry, California Management Review, Vol. 41, Iss.2, p: 95-107.
Sekretariat Jenderal DPN INKINDO. 2002. Laporan hasil survai Litbang DPN-INKINDO, dalam rangka pengumpulan data bahan Munas ke VI , DPN-INKINDO, Jakarta.
Sekretariat Jenderal DPP INKINDO. 1995. Proceeding Seminar Pemasaran Jasa Konsultan di Indonesia, DPP-INKINDO, Jakarta.
Sekretariat Jenderal DPP INKINDO. 1997. Laporan survai pendapatan (neraca) perusahaan jasa konsultan , berdasar peraturan pemerintah, Undang-undang dan Keppres, DPP-INKINDO, Jakarta.
Sekretariat Jenderal DPP INKINDO. 2000. Laporan survai Litbang DPP-INKINDO, tentang kinerja perusahaan jasa konsultan , DPP-INKINDO, Jakarta.
Snowden, D. 2002. “Complex acts of knowing: Paradox and descriptive self-awareness,” Journal of Knowledge Management, ISSN 1367-3270, 6(2): 100-111.
Srivastava, Mukesh and Smith, Jr. 2002. An Evaluation of Service Marketing, Journal of Professional Marketing, Vol.10, Iss. 2. p:35 -53.
Tan, K. C., Lyman, S. B., & Wisner, J. D. 2000. Supply chain management: a strategic perspective. International Journal of Operations & Production Management, 22(6), 614-631.
Travica, B. 2005. Information View of Organization. Journal of International Technology and Information Management, 14(3), 1-20.
Tucker, M.L., Meyer, G.D. and Westerman, J. 1996. “Organizational communication: Development of internal strategic competitive advantage,” Journal of Business Communication, ISSN 0021-9436, 33(1):51-69.
Warne, L. Ali, I., Hasan, H. 2003. “Social learning through activity theory,” in H. Hasan, I. Verenikina and E. Gould (eds.), Information Systems and Activity Theory Volume 3 Expanding the Horizon, ISBN 9780864187369, pp. 96-120.
Warsoadhi. 2003. Lokakarya Peningkatan Kemampuan Jasa Konsultan di kalangan Dosen, Universitas Pasundan, Bandung.
Webster & Mc.Kechnie. 1999. Webster New Tweennteth One Century Dictionary Unabridged, Prentice Hall, New York.
Zile, I. G. & Vinogradova, V. 2005. Where is the Border Between an Information System and a Knowledge Management System? Managing Global Transitions, 3(2), 179-196.
Zsidisin, G. A., Jun, M., & Adams, L. L. 2000. The relationship between information technology and service quality in the dual-direction supply chain – A case study approach. International Journal of Service Industry Management, 11(4), 312-328.
