DETERMINAN PERILAKU NASABAH PENGGUNA MOBILE BANKING: MODEL DECOMPOSED THEORY OF PLANNED BEHAVIOR

Authors

  • Eva Fauzia Dian Pratiwi Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
  • Imam Subekti Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
  • Aulia Fuad Fakultas Ekonomi Dan Bisnis Universitas Brawijaya

DOI:

https://doi.org/10.24034/j25485024.y2015.v19.i3.131

Keywords:

decomposed theory of planned behavior, mobile banking, minat sebagai variabel mediasi

Abstract

Penelitian ini bertujuan untuk menganalisis variabel–variabel yang terdapat dalam Decomposed Theory of Planned Behavior. Penelitian ini juga menguji apakah variabel persepsi kontrol perilaku memiliki pengaruh tidak langsung terhadap perilaku penggunaan mobile banking melalui minat dalam menggunakan sebagai variabel mediasi. Sampel penelitian ini adalah nasabah yang menggunakan layanan mobile banking di Surabaya. Hasil analisis menunjukkan bahwa konstruk persepsi kemudahan penggunaan dan kompatibilitas tidak memiliki pengaruh terhadap sikap penggunaan layanan mobile banking.  Konstruk sikap juga tidak memiliki pengaruh terhadap minat dalam menggunakan, persepsi kontrol perilaku juga tidak memiliki pengaruh terhadap perilaku penggunaan layanan mobile banking. Sebaliknya, persepsi kemudahan dan persepsi risiko memiliki pengaruh terhadap sikap penggunaan mobile banking. Norma interpersonal dan norma sosial memiliki pengaruh terhadap norma subjektif. Keyakinan sendiri dan kondisi fasilitas memiliki pengaruh terhadap persepsi kontrol perilaku. Sikap, norma subjektif dan persepsi kontrol perilaku memiliki pengaruh terhadap minat dalam menggunakan layanan mobile banking. Hasil pengujian terakhir menunjukkan minat memiliki pengaruh terhadap perilaku penggunaan layanan mobile banking. Implikasi dari studi ini relevan bagi pihak manajemen bank dan analisis mobile banking agar memperhatikan kembali faktor kegunaan, kompatibilitas, sikap dan persepsi kontrol perilaku dalam menerapkan dan mengembangkan sistem mobile banking.

 

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Published

2018-09-06

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